Introduction
Tasty Tampa, a mobile app aimed at revolutionizing Tampa Bay’s restaurant industry, partnered with EIT Consulting to bring their innovative idea to life. The startup sought EIT Consulting’s expertise in UI/UX design, business development, and branding to create a seamless user experience and a thriving business model. This case study outlines how EIT Consulting played an instrumental role in transforming Tasty Tampa from a concept to a fully functional app, creating a unique culinary experience for both users and restaurants.
Client Background
Tasty Tampa is a mobile app that offers free marketing to restaurants in Tampa Bay. The app allows users to try out different restaurants and explore the diverse culinary scene of Tampa Bay with free food. The restaurants benefit from free marketing to app users, and the users benefit from trying out new dining experiences. In addition to its mobile app and marketing services, Tasty Tampa also offers exclusive events promoting chefs and restaurant tasting menus, as well as a unique match game feature to win prizes.
Challenges
Tasty Tampa, being an innovative and business-savvy startup, identified several areas where they could benefit from EIT Consulting’s expertise, including:
- Enhancing their initial UI/UX design and app development.
- Refining their business development and growth strategies.
- Strengthening their intellectual property protection through trademarks.
- Building a more robust branding and marketing strategy.
- Securing funding to accelerate the project.
EIT Consulting's Approach
EIT Consulting worked closely with Tasty Tampa, taking a hands-on approach in addressing each area of improvement.
- UI/UX Research and Concept Design: EIT’s team conducted extensive market research and competitive analysis to understand the restaurant industry landscape and user expectations. Leveraging this knowledge, they collaborated with Tasty Tampa to refine the wireframes and mockups for the app, ensuring an intuitive and seamless user experience.
- Final UI and Working Model: After iterating on the design and incorporating Tasty Tampa’s feedback, EIT developed the final UI, focusing on usability and aesthetics. They then collaborated with Tasty Tampa’s technical team to turn the concept into a functional, working model.
- Trademarks and Business Development Plans: EIT provided guidance on the process of securing trademarks and protecting Tasty Tampa’s intellectual property. They also helped the founders further develop their comprehensive business plan, outlining short and long-term goals, target markets, and revenue strategies.
- Website and Branding Work: EIT’s creative team designed a visually appealing and informative website, showcasing the app’s features and benefits. They also collaborated with Tasty Tampa to create a distinct brand identity, including a logo, color scheme, and typography that reflected Tasty Tampa’s vision and values.
- Funding Strategy: EIT helped Tasty Tampa identify potential funding sources and create a compelling pitch deck to present to investors. They also advised the founders on best practices for networking and engaging with potential backers.
- Marketing Materials and Launch: EIT produced targeted marketing materials for Tasty Tampa’s target audience, such as social media posts, blog content, and email campaigns. They also assisted in planning and executing the app’s launch event, generating buzz and excitement within the industry.
Results
With EIT Consulting’s comprehensive support, Tasty Tampa successfully transformed their app concept into a fully functional product and thriving business. Key achievements included:
- A user-friendly app with an intuitive interface and visually appealing design, leading to positive user feedback and high adoption rates.
- A refined business plan that enabled Tasty Tampa to pursue growth opportunities effectively and make data-driven decisions.
- Strengthened intellectual property protection through secured trademarks, safeguarding Tasty Tampa’s unique value proposition.
- A strong brand identity and online presence that resonated with the target audience, facilitating user acquisition and engagement.
- Successful fundraising efforts, providing Tasty Tampa with the capital needed to expand their operations and grow their user base.
- A well-executed launch event and marketing campaign, generating buzz within the industry and positioning Tasty Tampa as a key player in the Tampa Bay restaurant scene.
As a result of these achievements, Tasty Tampa has experienced significant growth in its user base, partner restaurants, and overall market presence. The company has become a go-to resource for locals and tourists alike, with a growing reputation for showcasing Tampa Bay’s culinary gems and providing unique dining experiences.
Conclusion
Tasty Tampa’s collaboration with EIT Consulting played a crucial role in bringing their innovative concept to life and establishing a strong presence in the Tampa Bay restaurant industry. Through expert guidance in UI/UX design, business development, branding, and funding, EIT Consulting helped Tasty Tampa overcome their challenges and create a successful mobile app that delights users and benefits partner restaurants.
With a solid foundation in place, Tasty Tampa is well-positioned to continue expanding its services, reach, and impact in the Tampa Bay area and beyond. Their commitment to providing a fun and unique experience for their users, along with their innovative approach to promoting local restaurants, positions Tasty Tampa as a leader in the food and beverage industry, with a bright future ahead.